Why You Should Invest Time (and Energy) Into a Blog

The other day I read a blog that was about the one thing you can do as a parent that would change your child’s life.  That may or may not interest you but the headline piqued my curiousity because I was being presented with a way that i could change my children’s lives, and it was only one thing.  Sounded simple.  It was simple.  The blog went on to say that you should take a moment to delight in your kids each day, and that simple message resonated with me.   I took immediate steps to take some time out each day to stop, and enjoy my kids. I turned off my phone.  I took them to their favourite place, and we had the best time that have had in a long time.  The blog was not only thought provoking but it also invoked a change in me that my family has already benefited from.

That is the power of a blog when its done right.  It has the power to resonate with your target audience.  It will share an idea, an experience or information with them.   If your target audience finds value in your blog, they will establish a connection with you and they will begin to know, like and trust you – and people like to do business with people they know, like and trust.  That’s what blogging is, its an opportunity to create a connection and relationship with your target audience.

Have we convinced you to start writing a blog for your business?  Let’s look at our top 5 reasons why you should invest your time (and energy) into business blogging.

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